FREE SHIPPING ON ALL UAE ORDERS
MATCHA SOURCED DIRECTLY FROM JAPAN
FRESHLY ROASTED COFFEE BEANS
DIRECT FROM THE SOURCE

Notes on coffee, matcha, and the craft behind both. Written by the Founders of Era, read with a cup in hand.

Journal

Era Colombia Cacao Velvet Decaf coffee bag with a ceramic cup and tasting card on a wooden tray

Decaf Coffee Beans in the UAE: How Swiss Water Decaf Is Made, How Much Caffeine Is Left, and How to Dial It In for Espresso

How decaf is made, how much caffeine is really left, and how to dial in decaf beans for espresso and milk drinks at home in the UAE.

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Espresso pouring from a La Marzocco GS3 into two white cups

The Complete Guide to Home Espresso Machines in 2026: How to Choose One, What to Spend, and How to Pull a Great Shot

How espresso machines actually work, which type suits how you drink, what to spend, and how to keep one alive on Gulf water. The complete 2026 guide from The Era Store.

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Era Brazil Vale Dourado specialty coffee bag with an iced coffee and tasting card on a slate tray

The Complete Guide to Specialty Coffee in 2026: From Ethiopian Forests to Your Cup, and Why Freshness Changes Everything

What specialty coffee actually means, where coffee came from, why prices surged, and how to brew and store it properly in the Gulf. The complete 2026 guide from The Era Store.

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Era ceremonial matcha tins with Japanese matcha bowls and bamboo chasen

What Is Matcha? The Complete Guide to Matcha in 2026

What matcha is, why the world is suddenly short of it, how to whisk and store it properly, and how to spot the real thing. The complete 2026 guide from The Era Store.

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