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MATCHA SOURCED DIRECTLY FROM JAPAN
FRESHLY ROASTED COFFEE BEANS
DIRECT FROM THE SOURCE

Notes on coffee, matcha, and the craft behind both. Written by the Founders of Era, read with a cup in hand.

Journal

Three Goat Story OTTO Turkish coffee pots on a kitchen counter in afternoon light

Turkish Coffee: What It Is, Where It Comes From, and How to Make It at Home

What Turkish coffee is, why it's called Turkish, how it spread from Istanbul to the world, and how to make it at home, one cup at a time or a full pot.

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Freshly whisked Uji hojicha with a bamboo chasen in a dark bowl

What Is Hojicha? Japan's Roasted Green Tea, and How to Make a Hojicha Latte

Hojicha is Japanese green tea, roasted until it turns warm brown and tastes of caramel and toasted cocoa. Here's how it's made, how it compares to matcha, and how to make a hojicha latte at home.

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La Marzocco Linea Mini espresso machine and grinder in a home kitchen

La Marzocco in the UAE: The Full Guide to La Marzocco Espresso Machines and Grinders

La Marzocco has been building espresso machines by hand in Florence since 1927. Here's the brand's history, how its machines work, and every La Marzocco machine and grinder we stock, with who each one suits.

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Lelit espresso machine pulling a double shot into a white espresso cup

Lelit in the UAE: The Full Guide to Lelit Espresso Machines, from Anna to Bianca

Lelit makes Italian espresso machines for people who want to get hands-on with their coffee. Here's where the brand came from, how the range is built, and every Lelit machine and accessory we stock, with who each one suits.

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Lelit William espresso grinder grinding into a portafilter

How to Choose a Coffee Grinder: Espresso, Filter, and Every Grinder We Stock in the UAE

The grinder does more for your coffee than the machine. Here's how grinders work, what actually matters when you choose one, and every grinder we stock, with who each one suits.

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Era Ceremonial Matcha tin and a bag of Brazil Vale Dourado coffee with matcha powder and roasted coffee beans scattered on a wooden counter

Does Matcha Have Caffeine? Matcha vs Coffee, Drink by Drink

Matcha vs coffee caffeine, drink by drink. How much is in a bowl of matcha, a matcha latte, an espresso and a cup of filter coffee, why matcha feels calmer, and when to drink each.

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