Notes on coffee, matcha, and the craft behind both. Written by the Founders of Era, read with a cup in hand.
Journal
Turkish Coffee: What It Is, Where It Comes From, and How to Make It at Home
What Turkish coffee is, why it's called Turkish, how it spread from Istanbul to the world, and how to make it at home, one cup at a time or a full pot.
Learn moreWhat Is Hojicha? Japan's Roasted Green Tea, and How to Make a Hojicha Latte
Hojicha is Japanese green tea, roasted until it turns warm brown and tastes of caramel and toasted cocoa. Here's how it's made, how it compares to matcha, and how to make a hojicha latte at home.
Learn moreLa Marzocco in the UAE: The Full Guide to La Marzocco Espresso Machines and Grinders
La Marzocco has been building espresso machines by hand in Florence since 1927. Here's the brand's history, how its machines work, and every La Marzocco machine and grinder we stock, with who each one suits.
Learn moreLelit in the UAE: The Full Guide to Lelit Espresso Machines, from Anna to Bianca
Lelit makes Italian espresso machines for people who want to get hands-on with their coffee. Here's where the brand came from, how the range is built, and every Lelit machine and accessory we stock, with who each one suits.
Learn moreHow to Choose a Coffee Grinder: Espresso, Filter, and Every Grinder We Stock in the UAE
The grinder does more for your coffee than the machine. Here's how grinders work, what actually matters when you choose one, and every grinder we stock, with who each one suits.
Learn moreDoes Matcha Have Caffeine? Matcha vs Coffee, Drink by Drink
Matcha vs coffee caffeine, drink by drink. How much is in a bowl of matcha, a matcha latte, an espresso and a cup of filter coffee, why matcha feels calmer, and when to drink each.
Learn more


