Our world is changing — and so must the way we make, use, and consume the things we love.

At ERA, sustainability isn’t an afterthought or a checkbox. It’s built into how we design, source, and package every item. Our approach is simple: make fewer things, make them better, and make them last.

Designed for Longevity

We believe the most sustainable product is the one that endures.

Every ERA item — from our flasks to our tote bags — is built for daily use and long-term life. We avoid disposables, weak seams, and short-term trends. Instead, we focus on durable materials, timeless design, and thoughtful production. When something lasts, it doesn’t end up in the landfill — and that’s where true sustainability begins.

Packaging with Purpose

Most of our packaging is recyclable — designed to be reused or responsibly discarded without harm. We intentionally choose paper-based materials, avoid plastic as much as possible, and minimize excess.

Each box, sleeve, and insert serves a purpose: to protect your item without creating unnecessary waste. Even the inks we use are selected for lower environmental impact.

Ocean Bottles: Turning Waste into Change

Our ERA Ocean Bottles are part of a global effort to clean our seas. Every bottle purchased funds the collection of ocean-bound plastic, directly supporting communities that gather and recycle waste before it reaches the water.

By choosing these bottles, you’re not just avoiding single-use plastic — you’re helping to remove it from the planet altogether.

Durability Over Disposal
From our heavy-canvas tote bags to our stainless steel flasks and ceramic cups, every piece we design serves a purpose beyond its first use. A tote that replaces hundreds of plastic bags. A flask that replaces countless single-use bottles.
A cup you’ll keep for years because it feels good to hold and good to stand behind.

When you choose ERA, you choose longevity — and in doing so, you reduce waste in the most direct way possible.

Our Approach to Responsibility

We don’t call our products “eco-friendly” as a marketing claim. We consider them responsibly made — built to last, made with intention, and created with respect for both people and place.

We continue to evaluate suppliers, improve materials, and reduce shipping waste as we grow. Each decision — no matter how small — is a deliberate step toward a more balanced future.

A Shared Effort

Sustainability is not a finish line; it’s a commitment.

At ERA, that commitment means creating a world where quality and responsibility coexist. Every item we make is a promise — to our customers, our planet, and the generations that follow — that we can build beauty without excess and meaning without waste.