Crafted with purpose. From farm to form.
Era is a specialty coffee and matcha brand founded in the UAE. We bring the same care to everything we make, from coffee roasted in Dubai to ceremonial matcha from Uji, Kyoto, and the tools you use to prepare them.
Who we are
Era was started by people who genuinely love coffee and matcha, and who wanted to bring discipline, precision and purpose to every product we put our name on.
We're a young company, but our principles were set from day one. Work deliberately. Choose carefully. Value the people and processes that make real quality possible.
Two origins, one approach
Matcha and coffee couldn't be made more differently. What they share is the time and skill it takes to get them right.
Ceremonial matcha
Sourced directly from farms in Uji, where generations of growers still shade-grow and stone-grind their tea the way it's been done for centuries.
Specialty coffee
Roasted in Dubai in small, controlled batches. Measured, consistent and deliberate, so every bag tastes the way it should.
How we source
We work directly with producers who share our values: transparency, responsibility and long-term partnership.
Our sourcing is built on traceability and fairness. Every stage, from cultivation to packaging, should show respect for the people, farms and craft behind it.
Tested before it's sold
From matcha tools and coffee equipment to cups, canisters and accessories, every product is tested before we release it. Design matters, but so does how it performs and holds up with daily use.
Earns its place
It has to do its job well, every day, not just look good on a shelf.
Made to last
Materials and build quality that hold up to real use, year after year.
Feels right
Weight, proportion and finish that make it a pleasure to reach for.
Built to last
Sustainability and longevity guide every decision we make. We use recyclable materials, avoid excess and make products built to last: functional, refined and timeless.
Our mission is simple. Premium matcha, artisan coffee and well-designed brewing tools, without compromise.
What we stand by
Work deliberately
No rushed releases. Everything is tested and tasted before it reaches you.
Choose carefully
Fewer products, chosen for quality, traceability and how well they last.
Value the people behind it
Growers, roasters and makers are the reason quality exists. We treat them that way.
