Era is a UAE-founded specialty brand dedicated to coffee, matcha, and refined design. Created by founders with a genuine appreciation for both, Era was established to bring discipline, precision, and purpose to every product it develops — from specialty coffee roasted in Dubai to authentic Japanese matcha sourced from Uji.

We work directly with producers who share our values of transparency, responsibility, and long-term partnership. Our sourcing model emphasizes traceability and fairness, ensuring that every stage — from cultivation to packaging — reflects respect for the people, farms, and craftsmanship behind it.

Our ceremonial matcha is sourced directly from farms in Uji, Kyoto, where generations of producers continue centuries-old traditions of shade-growing and stone-grinding. This heritage defines our approach: quiet excellence built on time, mastery, and intention. Our specialty coffee, roasted in controlled small batches, follows the same philosophy — measured, consistent, and deliberate.

Every product released undergoes careful testing to ensure it meets our standards of usefulness, durability, and balance. From matcha tools and coffee equipment to vessels, canisters, and accessories, each piece is evaluated not only for design but for how it performs and endures with daily use.

Sustainability and longevity guide every decision we make. We use recyclable materials, avoid excess, and create products built to last — functional, refined, and timeless. Our mission is to offer premium matcha, artisan coffee, and well-designed brewing tools without compromise.

While Era is a young company, its principles are established: work deliberately, choose carefully, and value the people and processes that make true quality possible. It is a brand built not on speed or scale, but on restraint, permanence, and precision.

Era — crafted with purpose, from farm to form.