Notes on coffee, matcha, and the craft behind both. Written by the Founders of Era, read with a cup in hand
Journal
The Complete Guide to Specialty Coffee in 2026: From Ethiopian Forests to Your Cup, and Why Freshness Changes Everything
What specialty coffee actually means, where coffee came from, why prices surged, and how to brew and store it properly in the Gulf. The complete 2026 guide from The Era Store.
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The Complete Guide to Matcha in 2026: History, Grades, the Global Shortage, and How to Buy the Real Thing
What matcha is, why the world is suddenly short of it, how to whisk and store it properly, and how to spot the real thing. The complete 2026 guide from The Era Store.
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