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MATCHA SOURCED DIRECTLY FROM JAPAN
FRESHLY ROASTED COFFEE BEANS
DIRECT FROM THE SOURCE

Kept cold. Kept green.

Matcha is fresh tea, not a pantry powder. From the day it's stone-ground in Uji to the day it leaves us for delivery, it lives in a fridge. Here's how to keep it that way.

Refrigerated from mill to dispatch
Rows of sealed Era Ceremonial Matcha 30g tins from Uji, Kyoto

Why the fridge

Air, light, heat and moisture are what turn matcha dull. The vibrant green fades, the sweetness goes flat and the aroma disappears. Cold, dark and sealed slows all of that right down.

That's why we pack our matcha in airtight aluminum tins. They block light completely and keep air out until you're ready to open them.

Why not the cupboard? A UAE kitchen can sit well above 30°C for half the year. Room temperature here is warm enough to fade matcha within weeks.

Cold from Uji to you

Your tin never sits on a warm shelf. It goes from the mill to the fridge, and from our fridge to yours.

Stone-ground

Uji, Kyoto

Milled in small batches, then straight into the cold.

Sealed in tins

At the source

Airtight aluminum keeps out light and air.

Flown to the UAE

With DHL

Within days of grinding, not months.

Kept refrigerated

With us

Stays in the fridge until your order goes out.

Your fridge

Opened or not

Put it straight in when it arrives.

At home

1

Fridge, not freezer

Keep the tin in the fridge whether it's sealed or already open. The freezer is too cold and adds moisture every time the tin comes out.

2

Let it warm up first

Give the sealed tin 20 to 30 minutes on the counter before you open it. Opening it cold pulls in condensation, and moisture is what makes matcha clump and lose its color.

3

Dry spoon, lid on

Scoop with a clean, dry spoon, close the lid tightly and put it straight back in the fridge.

For cafes

Your matcha comes in a 1kg bag. Each morning, take out what you need for the day and keep it in an airtight container at the bar. Seal the bag and put the rest straight back in the fridge.

Opening the bag once a day instead of every few orders keeps the last cup from it as fresh as the first.

Tip for busy bars. Portion only what you'll realistically use before close. Anything left at the end of the day goes back in the fridge.

How long it lasts

Every tin has its best before date printed on it. Sealed and kept in the fridge, it holds its color and flavor right up to that date.

Once opened, it's at its best for about two months. Keep it in the fridge and finish it within that window for the brightest cups.

Older than that? It's still safe to drink. The green just softens and the flavor gets quieter.

Fresh in the tin. Fresh in the cup.

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