Privacy policy

Effective Date: October 26, 2026

The Era Store, operated by Theera FZC LLC, manages this website and its related services to provide you with a curated online shopping experience (the “Services”).

Our e-commerce platform is powered by Shopify, which enables us to securely process orders, payments, and customer information.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through our website or otherwise communicate with us.

By using or accessing the Services, you acknowledge that you have read, understood, and agree to the collection and use of your data as described below.

1. Information We Collect

We may collect the following categories of personal information depending on how you interact with our Services:

• Contact details: Name, billing address, shipping address, phone number, and email.
• Payment information: Credit/debit card or other payment details processed securely by Shopify Payments (including Apple Pay and Google Pay) and Tabby. We do not store your full card details.
• Account details: Login information, preferences, and settings if you create an account.
• Order and transaction data: Products viewed, added to cart, purchased, returned, or replaced.
• Communications: Information you send us through email, WhatsApp, or support channels.
• Device and usage information: IP address, browser type, device ID, and activity on the Site collected via cookies and analytics tools.

2. How We Collect Information

We collect information:

• Directly from you when you create an account, place an order, or contact us.
• Automatically through cookies and analytics when you browse our site.
• From third-party partners such as Shopify (including Shopify Payments) and Tabby, who enable secure payments, order management, and fraud protection.

3. How We Use Your Information

We may use your information to:

1. Process Orders and Payments: to confirm, fulfill, ship, and support your orders.
2. Provide Customer Support: to respond to inquiries and resolve issues.
3. Improve and Personalize the Experience: to analyze usage and recommend products.
4. Send Transactional or Marketing Communications: including order updates and, if you consent, news and offers.
5. Prevent Fraud and Ensure Security: to protect our customers and systems from unauthorized use.
6. Comply with Legal Requirements: to fulfill our obligations under UAE law or lawful requests from authorities.

4. How We Disclose Information

We may share your personal information only with the following parties and for the following purposes:

• With Shopify: to host our store, manage checkout, inventory, and analytics, and process secure payments through Shopify Payments in accordance with PCI-DSS standards.
• With Tabby: to provide Buy Now, Pay Later services, including payment processing and credit assessment, in accordance with Tabby’s privacy policy.
• With Couriers and Logistics Providers: to deliver your orders within the UAE.
• With Professional Service Providers: such as IT support, or marketing platforms acting on our behalf where you have consented to marketing communications.
• When Required by Law: to comply with a valid legal obligation or protect our rights.

We do not sell or trade your personal information to any third party.

5. Cookies and Analytics

We use cookies and similar technologies to operate our site, analyze traffic, and improve performance.

You may adjust your browser settings to decline cookies, but some site features may not function properly if you do so.

6. Your Rights under UAE Law

Under the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL), you have the right to:

• Access the personal information we hold about you.
• Request correction or deletion of your personal data.
• Withdraw consent for non-essential data use (such as marketing).

To exercise these rights or for privacy questions, contact us using the details in Section 13.

7. Data Storage and Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or alteration.

While we strive for complete security, no online system is entirely impenetrable.

8. Retention

We retain your personal information only as long as necessary to provide our Services and comply with legal obligations. When data is no longer needed, it is securely deleted or anonymized.

9. Marketing and Communication Preferences

You may subscribe to receive emails or WhatsApp/SMS updates about our products.

You can unsubscribe at any time by following the instructions in our emails or contacting us directly.

We may still send you non-marketing communications (e.g. order confirmations or shipping updates).

10. International Transfers

Where necessary to deliver the Services, your data may be securely stored and processed on Shopify or Tabby servers and data centers located outside the UAE (in countries such as Canada or the USA). All such transfers are handled in accordance with the UAE PDPL, the providers’ respective privacy standards, and recognized international data transfer frameworks.

11. Children’s Privacy

The Services are intended for individuals 18 years and older. We do not knowingly collect data from children under 18 years of age. If we learn that personal information from a minor has been inadvertently collected, we will delete it promptly.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.

The latest version will always be posted on our website with an updated Effective Date. Material changes will be clearly notified on our site.

13. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data handling practices, please contact us at:

Theera FZC LLC
Business Center, Sharjah Publishing City Free Zone
Sharjah, United Arab Emirates

📧 info@theera.ae 📱 +971 50 698 5430