Era Hojicha Powder - Uji, Kyoto
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Complete your hojicha ritual
Everything you need to make it at home
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Furui (篩) — Era Matcha SifterSifts out clumps for a smoother cup85 AED
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Era White Bamboo Chasen — Matcha WhiskWhisks it smooth and lightly frothy75 AED
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Era Matcha ScoopMeasures 3g, exactly one cup55 AED
Roasted First Harvest Hojicha Powder from Uji, Kyoto 🇯🇵
Crafted from the first flush of tender tea stems, this hojicha is gently roasted in small batches to reveal deep notes of caramel, cocoa and warm toasted sweetness. Naturally low in caffeine yet rich in character, it offers a smooth, balanced and quietly complex cup that is comforting, grounding and easy to enjoy throughout the day.
Sourced from a sixth-generation partner farm in Kyoto, it reflects a legacy of refinement and authenticity, brought forward through direct collaboration and careful production.
⚡ Highlights
- First-harvest stems, tender and refined
- Gently roasted in small batches
- Notes of caramel, cocoa and toasted warmth
- Naturally low in caffeine
- Sourced from Uji, Kyoto 🇯🇵
- Ideal for daily drinking, hot or iced
How Long a Tin Lasts
At 3g per serving, the 50g tin makes about 16 cups.
Frequently Asked Questions
How is hojicha different from matcha?
Both are powdered teas from Uji, prepared the same way. Matcha is shade-grown and unroasted, bright green and umami-rich. Hojicha is roasted, warm brown, toasty and lower in caffeine. Try our Ceremonial Matcha for the full contrast.
Can I drink it in the evening?
Yes. Roasting lowers the caffeine, which is why many people enjoy hojicha later in the day.
Do you deliver across the UAE?
Yes. Flown in from Uji and delivered to all seven Emirates, sealed in Kyoto and opened for the first time by you.
For whisks, bowls and sifters, explore our Matcha Accessories.
Taste & Experience
Taste & Experience
Warm, smooth and quietly complex.
Each cup reveals layers of caramel, roasted nuts and soft cocoa, unfolding into a naturally sweet, comforting profile with a clean finish.
Low in caffeine yet rich in character, it offers a tea that soothes without overwhelming: balanced, grounding and easy to enjoy throughout the day.
Origin & Craftsmanship
Origin & Craftsmanship
Made from the first harvest of tender tea stems and roasted in small batches in Uji, Kyoto, this Hojicha reflects a deep sense of refinement and calm.
Sourced directly from a sixth-generation Kyoto tea farm, it carries generations of dedication to the art of Japanese tea.
Through careful roasting and direct collaboration, each batch preserves both the flavor and integrity of its origin, honoring tradition while maintaining consistency and quality.
Preparation & Care
Preparation & Care
Traditional Hojicha
• Heat 40 ml of water to ~80°C (not boiling)
• Sift 3g of hojicha powder into a bowl
• Whisk gently in a slow "W" motion until fully dissolved and lightly frothy
Hojicha Latte
• Prepare hojicha as above
• Add 130 ml of warm or steamed milk (oat milk pairs especially well)
• Whisk gently to combine
💡 Sifting before whisking helps achieve a smoother, more even texture.
Care & Storage
• Store in a cool, dry place, away from light, heat and moisture
• Keep tightly sealed in its tin or an airtight container after opening
• Consume within 90 days for optimal freshness and flavor
• Use a dry utensil when scooping to prevent clumping
💡 Because hojicha is delicately roasted, it absorbs nearby aromas, so store it away from strong-smelling items to preserve its clean, toasty fragrance.
