Era Tote Bag

The Era Merch Collection is an extension of the same philosophy that defines every ERA product — purposeful design, tested function, and timeless quality. Each piece, from our tote bags to our wallets, jumpers, and caps, has been selected and refined through a process of real-world testing and design iteration. We only release items that meet our standards of durability, comfort, and everyday practicality.

Every product in this collection serves a purpose — whether carried, worn, or used daily — built from premium materials chosen for their longevity and tactile feel. The fabrics are soft yet strong, the hardware precise, and the finishes refined to age beautifully over time.

As part of our community initiative, ERA offers 30% store credit with any Instagram Story tags featuring our merch. To qualify, your story must:

• Be public and remain live for at least 24 hours.
  
• Clearly tag @theera_store account.
  
• Feature ERA merch in use or styled authentically.
  

Once your story is verified, our team will reach out directly via Instagram to collect your account details and issue the store credit.

This offer applies only once per customer per item and is non-transferable.

Thoughtful design, authentic community — and a reward for being part of the story.

Every piece is developed with longevity and responsibility in mind. From the first sketch to the final stitch, our goal is to reduce waste by creating products that last — both in construction and in relevance.

Our fabrics and materials are chosen for durability, recyclability, and comfort. We partner only with suppliers who uphold responsible sourcing and ethical production practices.

We produce in limited batches to avoid overstock and ensure every item receives the attention it deserves. Each piece is made to endure daily use — reducing the need for replacements and promoting a more mindful way of consuming.

Sustainability isn’t just about materials — it’s about longevity, thoughtful design, and respect for the process behind every item.

By choosing well and caring intentionally, we extend the life of what we own — and lessen our collective impact on the world around us.

• Wash with care: For garments and soft accessories like jumpers, tote bags, and caps, machine wash cold on a gentle cycle or hand wash when possible. Avoid bleach and harsh detergents to preserve fabric texture and color integrity.
  
• Air dry naturally: Lay flat or hang to dry — avoid tumble drying, as high heat can cause shrinkage or fading over time.
  
• Iron on low heat: For cotton or canvas based materials, use a low-temperature setting and avoid direct contact with any printed or embroidered areas.
  
• Store with intention: Keep all items in a cool, dry place away from prolonged sunlight. When storing for long periods, ensure they are fully clean and dry to prevent discoloration or odor.
  

💡 Tip: The Era Merch Collection is designed to age beautifully — gentle use and care will enhance the natural character and longevity of each piece.