Notes on coffee, matcha, and the craft behind both. Written by the Founders of Era, read with a cup in hand
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The Complete Guide to Matcha in 2026: History, Grades, the Global Shortage, and How to Buy the Real Thing
What matcha is, why the world is suddenly short of it, how to whisk and store it properly, and how to spot the real thing. The complete 2026 guide from The Era Store.
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