Notes on coffee, matcha, and the craft behind both. Written by the Founders of Era, read with a cup in hand.
Journal
What Is Hojicha? Japan's Roasted Green Tea, and How to Make a Hojicha Latte
Hojicha is Japanese green tea, roasted until it turns warm brown and tastes of caramel and toasted cocoa. Here's how it's made, how it compares to matcha, and how to make a hojicha latte at home.
Learn more
Does Matcha Have Caffeine? Matcha vs Coffee, Drink by Drink
Matcha vs coffee caffeine, drink by drink. How much is in a bowl of matcha, a matcha latte, an espresso and a cup of filter coffee, why matcha feels calmer, and when to drink each.
Learn more
How to Make a Matcha Latte at Home, Hot or Iced
New to matcha? The water temperature, dose, sifting and whisking that fix a bitter first bowl, then the two-stage method for hot and iced matcha lattes, plus storage for UAE kitchens.
Learn more
Why Matcha Costs More in 2026, and Why This Year's Harvest Is Worth It
First harvest matcha from Kyoto costs more again this year, even after a good growing season. What happened at auction, why the 2026 harvest is a good one, and why it's already in our tins.
Learn more
Ceremonial Grade Matcha vs Culinary: Is It Worth the Price?
One tin costs several times the other and both say matcha. Here's what actually separates ceremonial from culinary grade, where the money goes, and why freshness is the cost nobody talks about.
Learn more
What Is Matcha? The Complete Guide to Matcha in 2026
What matcha is, why the world is suddenly short of it, how to whisk and store it properly, and how to spot the real thing. The complete 2026 guide from The Era Store.
Learn more
