{"product_id":"furui-matcha-sifter","title":"Furui (篩) — Era Matcha Sifter","description":"\u003ch4\u003e\u003cstrong\u003eFurui (篩) — Era Matcha Sifter\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eIn Japanese, \u003cstrong\u003efurui (篩)\u003c\/strong\u003e is the sieve, and to pass something through it, furui ni kakeru, means to select only what survives the finest test. It is the quiet first step of every perfect bowl, and the one most often skipped.\u003c\/p\u003e\u003cp\u003eMatcha is milled so finely that it clings to itself, forming tiny clumps no whisk can fully undo. Ten seconds through the Furui changes everything: a \u003cstrong\u003efine stainless steel mesh\u003c\/strong\u003e that breaks the powder back into cloud, so your whisk meets silk instead of stones, and your foam builds fine, tight and creamy.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003edark-stained wooden handle\u003c\/strong\u003e is shaped to sit naturally in the hand and carries the era mark burnt into the grain, with a loop for hanging it beside your bowl and whisk. Rested across the rim of a chawan, it turns sifting from a chore into part of the ritual.\u003c\/p\u003e\u003cp\u003e⚡ \u003cstrong\u003eHighlights\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFine stainless steel mesh that breaks down clumps for a smooth, lump-free bowl\u003c\/li\u003e\n\u003cli\u003eDark-stained wooden handle with engraved era mark\u003c\/li\u003e\n\u003cli\u003eSized to rest across a matcha bowl while you sift: 7cm mesh diameter, 17.5cm end to end\u003c\/li\u003e\n\u003cli\u003eHanging loop for easy storage with your ritual tools\u003c\/li\u003e\n\u003cli\u003eThe single biggest upgrade to matcha texture, before the whisk even touches water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e💡 \u003cstrong\u003eTip:\u003c\/strong\u003e Sift directly into a warmed, dry bowl. Warmth wakes the aroma, and a dry bowl keeps the powder light until the water pours.\u003c\/p\u003e","brand":"The Era Store","offers":[{"title":"Default Title","offer_id":53791635898641,"sku":"E120-FS","price":85.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4489\/0129\/files\/furui-matcha-sifter-wooden-handle_e7d126c5-7a6b-422c-94e9-abd7fb1f228b.webp?v=1784489710","url":"https:\/\/www.theera.ae\/products\/furui-matcha-sifter","provider":"The Era Store","version":"1.0","type":"link"}